Right Message, Right Time
Timely marketing messaging case study, customer journey targeting, contextual marketing, right message strategy
Client
Kunal Bansal
Date
April, 2025
Service
Automation & Segmentation
Budget
₹ 28000
Description
Adsangle helped BlueNest Organics revamp their email marketing with behavior-based automation and strategic list segmentation. From welcome flows to abandoned cart reminders, every message was timed and tailored to match user intent—boosting open rates and conversions.
We integrated tools like Mailchimp and Sendinblue to track user journeys and trigger personalized emails at the perfect moment—resulting in a more engaging and revenue-generating email channel.
Project Brief
The client struggled with low email engagement and generic blasts. They wanted more personalized, action-driven emails that connect better with their audience and drive measurable results.
Our mission: replace bulk sends with smart automation and user-centric email experiences.
Strategy
We implemented a multi-layered, data-driven approach to email automation and audience targeting—ensuring each message was timely, personalized, and aligned with user behavior and intent. By leveraging advanced segmentation, we tailored content to specific customer journeys, boosting engagement at every touchpoint.
Our real-time tracking and A/B testing further refined each campaign, driving measurable results. This strategic approach not only improved open rates but also enhanced conversions and customer loyalty.
- Segmented audiences based on behavior, interests, and purchase history
- Designed high-converting email flows (welcome, re-engagement, cart recovery)
- A/B tested subject lines, CTA buttons, and visuals for performance
- Integrated CRM data to personalize content at scale
- Ensured mobile responsiveness and optimized deliverability
- Set up performance tracking for open, click, and conversion rates
- Integrated CRM data to personalize content at scale
Project Result
Open rates improved by 46%, click-through rates jumped 62%, and abandoned cart recovery brought in ₹ 1.5L+ in additional sales within 6 weeks.
With Adsangle, email marketing turned from a routine task into a powerful automation-driven sales funnel.
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