Smart Bidding, More Clicks
Smart bidding Google Ads case study, maximize ad clicks, PPC strategy India, ROI-focused Google Ads
Client
Priya Sharma
Date
Nov, 2024
Service
Google Ads
Budget
₹ 30000
Description
Adsangle partnered with Zentroscape Digital Pvt. Ltd. to restructure and optimize their Google Ads campaigns. Our objective was to reduce cost per click (CPC), boost relevant traffic, and improve lead generation using Google’s Smart Bidding capabilities.
We implemented granular audience segmentation, precise keyword matching, and real-time performance monitoring. Each ad group was optimized with custom copy, landing page alignment, and automated bidding strategies powered by machine learning.
Through continuous A/B testing and data-backed adjustments, the campaign consistently outperformed the client’s previous benchmarks.
Project Brief
The client was struggling with high ad spends and low conversion rates. Our challenge was to reduce waste and increase ROAS (Return on Ad Spend) with minimal manual intervention. We proposed a full-funnel Google Ads setup using Smart Bidding models (Target CPA & Maximize Conversions) backed by performance data.
Our focus: Target the right user, at the right time, with the right message.
Strategy
We conducted an in-depth audit of existing campaigns and transitioned to a more intelligent structure. Each step focused on automation, audience intent, and conversion metrics.
We refined targeting layers using custom intent signals and ensured ad copy aligned closely with user search behavior.
Regular feedback loops and data-driven adjustments helped us stay agile and continuously improve campaign outcomes.
- Campaign restructure with match type control
- Implementation of Google’s Smart Bidding (Target CPA & Max Conversions)
- Custom ad creatives and CTA testing
- Geo-targeting and device bid adjustments
- Ad extensions for enhanced visibility
- Integration with Google Analytics & Conversion Tracking
- Weekly performance reviews and continuous optimization
Project Result
In 30 days, cost per click dropped by 38%, conversions increased by 67%, and ROAS improved by 2.6x.
The Smart Bidding system, combined with Adsangle’s ad intelligence, helped the client reach more qualified leads without increasing the budget—making their ad spend smarter and more effective.
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Trusted by businesses who value performance, transparency, and real results.
Client
Adsangle truly helped us grow our online presence. Their team is professional, responsive, and results-driven. Highly recommended!
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Great experience working with Adsangle! Their strategies are effective, and the support team is always available.
Client
From SEO to Google Ads, Adsangle delivered what they promised. Our traffic and conversions have improved drastically.