Digital Marketing Roadmap: 2025
Adsangle
May 04, 2025
147 Comment
Description
In today’s online world, every business wants to grow through digital marketing. But many people don’t know where to start, especially freshers and students. That’s why having a digital marketing roadmap is very important.
In this guide by Adsangle, we will give you a full step-by-step roadmap for digital marketing. Whether you are a fresher, looking for an internship, want a work-from-home job, or plan to do an MBA in digital marketing, this article is for you.
Why Do You Need a Digital Marketing Roadmap?
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| Job Role | Starting Salary (per month) |
|---|---|
| SEO Executive | ₹15,000 – ₹25,000 |
| Social Media Manager (Junior) | ₹18,000 – ₹30,000 |
| Content Writer | ₹12,000 – ₹22,000 |
| Google Ads Specialist | ₹20,000 – ₹35,000 |
| Freelance Projects | ₹5,000 – ₹50,000 (project-based) |
Step-by-Step Digital Marketing Roadmap
Step 1: Understand What Digital Marketing Is
Digital marketing means promoting products or services using the internet. It includes:
- Social media marketing (Facebook, Instagram, LinkedIn)
- Search engine optimization (SEO)
- Pay-per-click (PPC) ads
- Content marketing
- Email marketing
- Affiliate marketing
- YouTube marketing
Start by reading digital marketing books or free blogs. Adsangle also provides free guides to help you understand the basics.
Step 2: Learn the Core Skills
| Skill | Why It’s Important |
|---|---|
| SEO | Helps your website rank on Google |
| Social Media Marketing | Builds your brand and engages users |
| Content Marketing | Attracts and educates your audience |
| Email Marketing | Good for follow-ups and offers |
| Google Ads (PPC) | Brings fast traffic to your website |
Step 3: Choose Your Learning Path
After learning the basics, you can choose your digital marketing career path:
1. Digital Marketing Internship
A digital marketing internship helps you get real experience. Many companies, like Adsangle, offer paid and unpaid internships where you can work on live projects.
2. MBA in Digital Marketing
If you want an in-depth knowledge and plan to grow as a marketing leader, an MBA in digital marketing is a good option. It helps you build your resume and opens up higher-level job roles.
3. Digital Marketing Jobs for Freshers
Freshers can easily apply for entry-level roles like SEO Executive, Content Writer, or Social Media Assistant. Having some certification or internship experience increases your chances of getting selected.
Step 4: Build Your Personal Brand
To stand out from the crowd, build your digital portfolio:
- Start a blog or website
- Write LinkedIn posts about your learnings
- Post short videos on Instagram or YouTube
- Share case studies from your internship projects
If you’re from Indore or Surat, you can also connect with local digital marketing agencies like Adsangle, which actively hire fresh talent.
Step 5: Start Freelancing or Apply for Jobs
Once you are confident in your skills:
1. Apply for Jobs
Search for digital marketing jobs for freshers on platforms like LinkedIn, Naukri, and Internshala. Use keywords like:
- SEO Executive
- Content Marketer
- Social Media Intern
- Digital Marketing Assistant
2. Try Work-from-Home Jobs
There are many work-from-home digital marketing jobs available in 2025. These are perfect for students, stay-at-home parents, or those in remote locations.
You can use websites like:
- Fiverr
- Upwork
- Freelancer
Common Problems Faced by Beginners
Let’s solve some common problems users face when starting a digital marketing career:
1. I don’t know where to start.
Use this roadmap for digital marketing to go step by step. Start with basic skills and free courses.
2. I don’t have experience.
Do a digital marketing internship to build your portfolio. Even a 1-month internship helps.
3. I want to earn from home.
Try freelancing or work-from-home digital marketing jobs. Focus on SEO or content writing – they are in high demand.
4. I live in Indore or Surat and want to work locally.
Connect with a digital marketing agency in Indore or digital marketing agency in Surat. They often hire freshers and interns.
5. Books or videos – what should I learn from?
Use both. Digital marketing books are good for deep learning. Videos are better for tools and practical knowledge.
Why Choose Adsangle?
Adsangle is a trusted name in the digital marketing world. Whether you’re a beginner or want to grow your business, we offer:
- Digital marketing internships
- Job placement assistance
- SEO services
- Custom digital marketing plans
- Local support in Indore, Surat, Delhi, and Mumbai
We believe in simple, result-oriented strategies that help both learners and businesses.
Conclusion
Creating a strong digital marketing roadmap is the first step toward a successful career. Whether you’re a fresher, a student, or someone switching careers, follow this roadmap for digital marketing:
- Learn the basics
- Build core skills
- Choose the right path (internship, job, MBA)
- Apply your skills in real projects
- Grow your personal brand
With the right steps and support from companies like Adsangle, you can achieve success in digital marketing—no matter where you start from.
