google search console

Author

Adsangle

Date

June 26 ,2025

Comment

198 Comment

Google Search Console: A Smart Marketer’s Guide to Better SEO Visibility

If you’re serious about ranking on Google, there’s one tool you can’t afford to ignore — Google Search Console. It’s not flashy. It won’t give you fancy graphs or keyword suggestions like paid tools. But it gives you something better: direct insights from Google itself. It tells you how your site is performing, what pages are indexed, where you’re ranking, and what needs fixing. And yes — it’s 100% free. Whether you’re managing your own blog, running a client website, or working on a brand’s SEO, this tool gives you raw, actionable data. But most people either don’t use it or don’t know how to use it right. In this guide, we’ll break it all down — from setting it up to reading reports, diagnosing indexing issues, and using its features to improve SEO performance.

What Is Google Search Console and Why Does It Matter?

Google Search Console (GSC) is a free SEO tool from Google. It helps website owners understand how their site appears in Google Search results and offers insights into:

Which keywords bring traffic
Which pages are performing best
Whether Google can index your website properly
Any technical issues like mobile usability, crawl errors, and more

Whether you’re a beginner or an expert, Google Search Console is a must-have tool for SEO.

How to Set Up Google Search Console the Right Way

Setting up Google Search Console is easy, but doing it the right way makes a big difference.
First, go to search.google.com/search-console and log in with your Google account. You’ll be asked to add your website — this is called adding a “property” in Search Console.

You’ll see two options: Domain and URL Prefix.

If you want to track your entire domain, including all subdomains (like blog.example.com) and both HTTP and HTTPS versions, choose the Domain option. This needs DNS verification.
If you just want to track a specific version of your site (like https://www.example.com), select URL Prefix. It’s easier to verify using a meta tag, HTML file, or your Google Analytics account.

Once your site is verified, Google Search Console will start collecting data — but it won’t show you anything from the past. It only tracks from the day you set it up.

Next, submit your sitemap (usually yourdomain.com/sitemap.xml). This helps Google find and index all your pages faster.

After setup, start exploring the key reports: Performance, Coverage, and Enhancements.
Setting things up properly from the beginning gives you accurate and complete data — which is essential for making smart SEO decisions.

Google Search Console vs. Other Tools

Feature	Google Search Console	SEMrush / Ahrefs / Ubersuggest
Cost	Free	Paid
Data Source	Direct from Google	Third-party
Keyword Data	Real Search Queries	Estimated
Indexing & Crawling Data	Yes	No
Mobile Usability Insights	Yes	No

GSC provides the most accurate data because it comes directly from Google.

Understanding the Performance Report (Where the Real SEO Data Lives)

This is where SEO success is measured.

You’ll see metrics like:

Clicks: Actual visits from Google
Impressions: How many times you appeared
CTR (Click-Through Rate): % of impressions that resulted in clicks
Average Position: Ranking in Google search

Use this report weekly to track your keyword growth and improve underperforming pages.

Troubleshooting Indexing Issues: When Google Isn’t Showing Your Pages

When a new blog post or product page doesn’t appear in Google Search, it’s a common — and solvable — issue. Google Search Console provides the tools to diagnose and resolve it efficiently.

Here’s a streamlined approach:

Open the URL Inspection Tool and enter the full page URL.
Review key details:
- Indexing status
- Last crawl date
- Any crawl or indexing issues

If the page isn’t indexed, typical reasons include:

Blocked by robots.txt
Marked with a noindex tag
Not yet discovered by Google

Use “Request Indexing” to prompt a re-crawl.

For multiple or recurring issues, refer to the Coverage Report:

Focus on the Excluded section
Watch for:
- Discovered – currently not indexed: May need internal links
- Crawled – not indexed: Content may be low-value or duplicate

Address the root cause, then resubmit for indexing.
Note: Indexing is not immediate — allow time for Google to process changes.

Latest Post

PPC Advertising

SEO Basics

Email Marketing

Quick Enquiry

Our Services

Google Search Console for Beginners: 6 Key Features You Should Use

For those new to GSC, it can feel overwhelming. But you don’t need to use everything. Here are six key features every beginner should understand:

Performance – Tracks keyword rankings, impressions, and clicks
URL Inspection – Checks index status and live page crawlability
Coverage – Shows which pages are indexed, and why others are not
Sitemaps – Lets you submit your sitemap and monitor indexing
Mobile Usability – Identifies issues for users on mobile devices
Core Web Vitals – Highlights page speed and UX performance

Stick to these for now. They cover visibility, indexing, technical health, and search behavior. As you get more comfortable, explore Enhancements, Links, and Security Issues. The key is to check regularly — GSC isn’t a one-time setup. It’s a tool you should use like a dashboard: checking it at least once a week to stay on top of your site’s search performance and spot problems early.

Combining GSC Data with On-Page SEO for Better Results

Google Search Console doesn’t replace keyword research or on-page SEO — it enhances them. For example, if you’ve optimized a blog post for “best digital marketing tools,” GSC might show it also ranks for related queries like “top digital tools for marketers” or “digital marketing software.”

These insights reveal how Google understands your content and what users are actually searching. Use this data to refine your page:

Update headings and subheadings
Add relevant secondary keywords
Improve content depth and clarity
Rewrite meta titles and descriptions for better engagement

Also, pay attention to pages with high impressions but low click-through rates (CTR) — they’re being seen but not clicked. This often signals weak titles or meta descriptions.

Instead of creating new content from scratch, use GSC to improve what you already have — based on real user data. It’s a smarter, more efficient way to boost SEO performance.

Final Thoughts

If you’re not using Google Search Console, you’re flying blind. It’s not just another SEO tool. It’s Google’s own dashboard, telling you how it sees your website. You can’t get more reliable than that. Start simple: submit your sitemap, check performance weekly, fix indexing issues when they appear. Then go deeper: analyze queries, test title changes, explore mobile usability, and improve your page experience. Treat GSC as your SEO truth source. It won’t give you predictions or shiny scores, but it will tell you exactly what Google sees — and what users are doing. At Adsangle, we’ve used it to troubleshoot traffic drops, identify high-potential content, and resolve crawling issues that were costing rankings. And so can you. Make it a habit. Block 30 minutes every week. Review your top pages, see what’s working, and act on the insights. That’s how smart marketers grow — not by guessing, but by understanding.

Share to :

FAQs

Answers to Help You Get Started

1. What is Google Search Console used for?

Google Search Console helps you monitor, maintain, and troubleshoot your website’s presence in Google Search. You can track keyword performance, check if pages are indexed, identify crawl errors, and optimize your site for better visibility. It's an essential tool for anyone serious about SEO.

2. Why is my page not indexing in Google Search Console?

3. How often should I check Google Search Console?

4. What’s the difference between Google Search Console and Google Analytics?

5. Can I use Google Search Console if I’m not a developer or SEO expert?

google search console, how to use google search console, google search console for beginners, google search console not indexing, google search console performance report.